Grid location: 40.4417° N, 80.0000° W. The steel city.

Fourty Eighty is the latitude and longitude of the founders’ home, Pittsburgh, PA. It is more than just a name, coordinates on a map, a group of people, and a logo; it is a LIFESTYLE. It is a lifestyle rooted from growing yourself with dedication and strength that each of its founders and followers live by. The most sincere way to grow is to learn and experience. Experience everything – good and bad. This brand signifies your attitude; your ability to learn and develop yourself. What defines you is how well you rise after falling.